March 3, 2021
Text messaging is increasingly popular, especially among younger generations, and real estate communication is no exception. In fact, many clients love it! In a recent report by the NAR, they found that 62% of clients prefer their realtor communicates through text messages.
Considering that text messages are generally shorter, easier to read, and primarily deliver only necessary information, it makes perfect sense. Everybody loves at good TLDR.
One of the main reasons why people are more inclined to texting is that it gives them a kind of freedom that calling doesn’t. It allows them to answer at the most convenient time for them and gives them time to think about their answers.
While making clients happy seems like reason enough to increase your use of text messaging there are countless reasons why agents should make text messaging mastery a business priority.
From open rates to readability to response rates & response times, text messaging wins every matchup.
Despite being one of the most important means of communication, emails have a tendency to seem impersonal and phone calls have somehow become too personal. Text messaging is, by its very nature, more personal than email, but more passive than a phone call. You need to have the other person’s mobile number to even start a conversation. Apart from that, text messages are much easier to be used as a direct method of communication. People are more open to start a conversation through text because it takes less time. Last, but not least, text messages look more like a natural conversation than emails.
Given the facts, it’s clear that texting needs to be part of your client communication strategy. That said, there are times where an email or a phone call is more appropriate.
If you’re still on the fence about texting your real estate clients, perhaps because you’re thinking it may be unwanted communication, or that you are worried you won’t be able to stay organized with texts and emails, here are a few ways to ensure you are meeting the needs, of clients, while still staying organized.
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