35 Must Know Real Estate Marketing Statistics

Ashley Walsh
Ashley Walsh

Traditional marketing has been a trusted method of appealing to clients for decades. However, attracting homebuyers’ and sellers’ attention and converting leads is increasingly challenging through classical methods alone. Likewise, your diligent efforts to garner interest may be expensive and offer little return on investment (ROI). As a real estate team leader, you may wonder if there are better ways of marketing. 

Fortunately, you have the opportunity to attract and appeal to clients through digital marketing. Real estate digital marketing statistics show that it can be more effective, more profitable, and less expensive than traditional marketing. Investing in digital advances allows you to compete in a notoriously tricky industry. 

Follow along to find the 35 real estate digital marketing statistics convincing you to jump on board with the latest digital technology.

35 Real Estate Digital Marketing Statistics

Internet and Smart Device Usage

With real estate digital marketing, it is crucial to understand your target audience’s preferred way of discovering real estate. 

In the past, clients mainly found agents and listings through newspapers, brochures, signs, and their local realtor. Today, individuals search for homes and properties differently. They enjoy using their smart devices to find listings, browse showings, or communicate with real estate teams.

Your buyers and seller (and everyone else) are already online, as shown by the following stats:

  • 93% of Americans use the internet, making it one of the most effective ways to connect with clients.
  • 99% of individuals aged 18-29 and 98% aged 30-49 use the internet, indicating that digital marketing is essential for current and future homebuyers.
  • 97% of home buyers use the internet as a primary way of looking for homes, providing a unique opportunity to pull in clients who are already interested in buying a property.
  • 85% of Americans use the internet daily, and 31% are online constantly throughout the day. There is a high chance that you can capture leads at the right time.
  • 44% of smartphone users look up real estate listings or information on their devices. Excellent options to reach this audience include SMS texting and mobile-friendly apps or websites.
  • 80% of Americans look at their email inbox at least once daily.
  • 45% of American consumers check their email on their mobile devices.

The Buying Process

Homebuyers tend to follow similar processes when they wish to purchase a property or sell their current property. 

When you understand what your target clients look for online, you can tailor your real estate digital marketing to meet their needs. There are the stats to help you realize the potential:

  • 43% of buyers search online for real estate listings. So, competitive pricing, eye-catching property photos, detailed listings, and correct contact information may pull in serious buyers.
  • 9% of buyers wish to find information about the buying process online, a niche where expert real estate team leaders and individual agents can shine.
  • 76% of home buyers value home searches on their smart devices.

Marketing Trends

If you are a real estate team leader, keeping up with real estate digital marketing trends can help you generate more leads and sales. 

You can increase your clients, maintain an excellent reputation, and acquire referrals from past clients. Digital marketing is a great tool to introduce to all agents and administrative staff on your team.

View these eye-catching marketing trends:

Email marketing has an average ROI of 4,200%, clearly showcasing how an inexpensive digital marketing method can increase sales.

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