Traditional marketing has been a trusted method of appealing to clients for decades. However, attracting homebuyers’ and sellers’ attention and converting leads is increasingly challenging through classical methods alone. Likewise, your diligent efforts to garner interest may be expensive and offer little return on investment (ROI). As a real estate team leader, you may wonder if there are better ways of marketing.
Fortunately, you have the opportunity to attract and appeal to clients through digital marketing. Real estate digital marketing statistics show that it can be more effective, more profitable, and less expensive than traditional marketing. Investing in digital advances allows you to compete in a notoriously tricky industry.
Follow along to find the 35 real estate digital marketing statistics convincing you to jump on board with the latest digital technology.
With real estate digital marketing, it is crucial to understand your target audience’s preferred way of discovering real estate.
In the past, clients mainly found agents and listings through newspapers, brochures, signs, and their local realtor. Today, individuals search for homes and properties differently. They enjoy using their smart devices to find listings, browse showings, or communicate with real estate teams.
Your buyers and seller (and everyone else) are already online, as shown by the following stats:
Homebuyers tend to follow similar processes when they wish to purchase a property or sell their current property.
When you understand what your target clients look for online, you can tailor your real estate digital marketing to meet their needs. There are the stats to help you realize the potential:
If you are a real estate team leader, keeping up with real estate digital marketing trends can help you generate more leads and sales.
You can increase your clients, maintain an excellent reputation, and acquire referrals from past clients. Digital marketing is a great tool to introduce to all agents and administrative staff on your team.
View these eye-catching marketing trends:
Email marketing has an average ROI of 4,200%, clearly showcasing how an inexpensive digital marketing method can increase sales.
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