November 17, 2020

High Alpha launches collaborative real estate platform Shaker to transform the home buying process

Ashley Walsh
Ashley Walsh

Shaker provides real estate teams with a platform to better engage clients and streamline the transaction process.

INDIANAPOLISNovember 17, 2020 — Shaker, (formerly Clerestory) the collaborative CRM and transaction management platform built exclusively for real estate teams, announced its launch today to provide a better experience for homebuyers. Using the first unified transaction manager and contact management platform in the space, Shaker is bringing the customer to the center of the transaction process while giving agents a streamlined transaction management platform.  

Shaker is led by co-founder and chief executive Chris Lucas. Lucas, a marketing and startup veteran who joined High Alpha as an entrepreneur in residence in 2019, previously led marketing and business development at Indianapolis-based Formstack, North Carolina-based SignUpGenius, and Indianapolis-based BLASTmedia. The co-founding team is also comprised of former Formstack colleagues and software veterans Ashley Walsh and Michael Mattax.

Even in today’s highly digital world, real estate software, and especially software built for teams, is still antiquated and clunky. We set out to provide a full transaction and client management platform that competes with the best services across other industries,” says Lucas.

In our survey, 68% of clients said that lack of communication and transparency in the transaction process was the most frustrating part of buying and selling a home. We want to empower real estate teams and agents to showcase the hard work that goes into closing a real estate transaction and support a great client experience, creating a life-long client and referrer.

Since 2014, the rise of agent teams has slowly become a fixture of the industry. According to a 2019 survey from Inman, 41% of real estate professionals are part of a team. Of the remaining that are not, 60% said they would consider joining one or creating one of their own.  Real estate teams have a more complex transaction experience, oftentimes, involving 3 or more people. Creating a system that works across a team and brings in the client, vendors, and others involved allows teams to close more deals and increase client experience, thus creating a better referral network.

High Alpha Partner Mike Fitzgerald said, “In 2020, clients buying and selling homes are demanding fully digital experiences and Shaker is purpose-built to deliver. They’re entering the market in the midst of this shift and have created the first platform to incorporate clients directly in the process and improve the experience for agents and teams. We’re thrilled to be working with Chris and the team as we continue to innovate on the current state of real estate industry solutions.

With its all-in-one platform, Shaker has equipped real estate teams with a suite of tools that streamline client communication and collaboration with their real estate agents and teams. Blending transaction management, a client communication hub, workflow automation, and nurture campaigns, Shaker is built around the modern agent and team.

Since launching their private beta earlier this year, Shaker is already working with real estate teams at Caldwell Banker, RE/MAX, and Berkshire Hathaway.

"Shaker allows us to organize our team's workflows and deliver value to our clients while remaining simple and concise. Technology shouldn't make business more complicated, and Shaker keeps my team focused on what it does best."

Mike DelRose Jr. Director of Marketing at The Mike DelRose Team

To learn more about Shaker, visit: shaker.io.


About Shaker

Shaker, headquartered in Indianapolis, IN, is the first CRM and transaction platform built exclusively for real estate teams that helps to not only streamline but enhance the entire home buying & selling process from beginning to lasting client relationships long after a deal is finished. Amongst transaction management and productivity benchmarks, Shaker’s software provides a simple, transparent communication channel that brings clients into conversations like never before, jumpstarting a referral engine that helps agents and teams reach unmatched success. For more information, visit shaker.io

About High Alpha

High Alpha, based in Indianapolis, Indiana, is a leading venture studio focused on conceiving, launching, and scaling next-generation enterprise cloud companies. For more information: highalpha.com or on Twitter @highalpha.

Media Contact

Drew Beechler

More from our blog